INTERNATIONAL ‘PREMIER’ DIPLOMA PROGRAM in ADVERTISING & PUBLIC RELATIONS

INTERNATIONAL ‘PREMIER’ DIPLOMA PROGRAM in ADVERTISING & PUBLIC RELATIONS
Start Date: 15th January 2015
End Date: 30th April 2015

Every Thursday at 10:00 am to 3:00 PM

INTERNATIONAL ‘PREMIER’ DIPLOMA PROGRAM

ADVERTISING & PUBLIC RELATIONS

A Program designed to ENSURE Sales/Marketing and Business Managers

MAKE FULL USE OF THESE IMPORTANT ‘SELLING TOOLS’ 

Advertising is one of the marketing activities contributing to the efficient distribution of products to consumers. A good understanding of advertising and its role is essential for all sales and marketing managers, all business owners and managers, and all others involved in selling the products of an organization.

Good public relations can make a positive contribution to the success of enterprises by influencing the attitudes of people towards them, and often also towards the products they have for sale. All modern managers and administrators should be aware of the need for and the benefits of good public relations.

Major Topics Covered in this Diploma Program:

• Features and types of advertising. Aims of advertising. Importance of advertising to producers, vendors, consumers and the media. Markets, marketing, communication. Media representatives.
• Types of advertisers: individuals, business, others. Advertising media: print, broadcast, direct-mail, transit, cinema, radio, television; website design & production. Specialty and point of sale advertising.
• Advertising agencies: functions, organisation, staff, departments and the work performed in them, advertising executives and duties. Account groups, payments, revenues, fees. Market research.
• Creating print, radio and television advertisements. Principles of design and layout. Social media.
• Creating direct-mail and point of sale materials. 
• Copy writing. Internet and web adverts and design.
• Public relations theory and practice: objectives, programmes, techniques. Goodwill, public opinion.
• Internal PR departments, external PR consultancies. PR manager qualities; budgets, accounts, billing.
• The promotional mix. Promotion campaign planning and operation. Sales promotion aims, features, methods, control. Planning advertising campaigns. Measuring PR and advertising effectiveness.

On successfully completing this Professional Program of Study you will:

1. Be awarded the CIC Diploma on Advertising & Public Relations.
2. Attain an accredited qualification at Level 4, equated to the British National framework at the same study level as Higher National Diploma (HND) and National Vocational Qualification (NVQ) Level 4.
3. Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.
4. Have completed a Qualifying Program for International Honours Group Diplomas and the BMA.

Accreditation:

Cambridge International College UK